Hunting attractions

We charged ourselves with the task of creating a camouflage that wouldn’t “blob up” at a distance—inversely, we didn’t want our pattern to glow at a distance, either. The key to avoiding “blobbing” is to strike a balance in contrast between high-value (light) and low-value (dark) areas in the pattern. Contrast is such an integral factor in our pattern development. Other companies talk about colors, tones, and details, but contrast is what makes a camouflage truly effective.

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